With a myriad of exciting developments and activities in Sentosa, the resort island welcomed 19.3 million guests in FY2016/17, creating memorable and fun experiences for local and foreign visitors. Since end-2016, SDC has also been focusing on efforts to deepen and reconnect with the local community through a series of signature events and brand campaigns, and will continue to refresh our offerings to keep guests returning for even more FUN!
Engaging Singaporeans to Show Their Fun Side
As The State of Fun, Sentosa advocates the importance of leading a balanced lifestyle and continued to encourage the locals to find time for fun and relaxation, amid hectic schedules.
A campaign was launched in August 2016, calling for Singaporeans to take a break from their daily routine and ‘Show Your Fun Side’ at Sentosa. Guests were encouraged to engage in simple activities, such as doing the limbo rock for free admission to the island, or groove and dance their way to a free cable car ride into Sentosa!
On the mainland, Singaporeans also got a taste of what The State of Fun could bring to them. In the spirit of breaking away from one’s regular routine for some fun, diners at a restaurant were challenged to sing a song to earn a free meal, on top of an Islander membership to visit Sentosa all year round. Those working in the heart of Singapore’s central business district at Raffles Place were also given an opportunity to step out of their work routine by jumping on a bouncy castle, and received a cuppa coffee courtesy of Sentosa for their coffee break.
Sentosa Cable Car Line Voted Amongst Singapore Top Engineering Feats
The Singapore Cable Car Sky Network’s Sentosa Line was named one of Singapore’s Top 50 Engineering Achievements by the Institution of Engineers, Singapore at its Engineering Feats @ IES-SG50 Awards in July 2016. The award recognised the cableway as one of the projects that have made the greatest impact on Singapore since 1965, in terms of economic, infrastructural or societal contributions.
Launched in 2015 as part of Sentosa’s SG50 celebrations, the Sentosa Cable Car Line has been a significant part of the island’s transport infrastructure, providing added connectivity for guests accessing the Western end of Sentosa at Siloso Point.
The New Tanjong Course Opens
The New Tanjong course at SGC opened after a year-long redevelopment, creating another world-class championship golf course on par with The Serapong. The grand opening of The New Tanjong course was held on Sunday 19 February 2017, with Emeritus Senior Minister Mr Goh Chok Tong gracing the event as the Guest-of-Honour.
Featuring an iconic experience set against the Singapore Straits with panoramic views of metropolitan Singapore, The New Tanjong asserts a unique personality with large sand bunkers rarely seen in Asia, offering players the challenge of playing on a course with modern hints of inspiration resembling the style of renowned golf course architect Alister MacKenzie.
Apart from the enhanced golfing experience, environmental sustainability is a hallmark of The New Tanjong, with several green initiatives implemented to conserve and re-use resources. These include the relocation and replanting of more than 300 trees during the redevelopment, installing six reservoirs-cum-water features to ensure that The New Tanjong course is self-sufficient in irrigation, and re-using the fairways' sand cap and greens mix.
Customer Satisfaction Index of Singapore 2016
The Customer Satisfaction Index of Singapore is a national barometer of customer satisfaction in the Singapore economy, serving as an objective gauge of service competitiveness between sectors and sub-sectors in the services industry in Singapore. In the 2016 index, Sentosa achieved the top score in the attractions sub-sector that was above the overall Tourism sector score, marking a significant improvement in guest satisfaction levels for Sentosa.
Rejuvenation of Amara Sanctuary Resort and Launch of Deloitte University
In June 2016, Amara Sanctuary Resort Sentosa completed its enhancement exercise which included improvement works to its lobby, guestrooms and MICE facilities, for a rejuvenated guest experience. More spaces were also added to encourage social networking, such as the extended Tier Bar, a new lounge, as well as the newly renovated rooftop infinity poolside which now comes with increased seating capacity.
This was done in conjunction with the launch of Deloitte University’s first Asia-Pacific campus, situated within Amara Sanctuary Resort Sentosa, which will serve as the platform for Deloitte employees to receive enriching learning experiences.
Expansion of Skyline Luge Sentosa
Skyline Luge Sentosa is set to bring even more thrills and fun with the development of two new tracks well underway. Slated for completion in 2017, the new tracks will add to the hairpin corners, long straights and exciting slopes on the existing 628-metre Jungle trail and 688-metre Dragon trail.
Resorts World Sentosa
Resorts World Sentosa (RWS) was named ‘Best Integrated Resort in Asia Pacific’ for the sixth consecutive year at the 27th Travel Trade Gazette (TTG) Awards in 2016. Universal Studios Singapore reigned as the top amusement park in Asia for the third year running in the TripAdvisor Travellers’ Choice awards, while the park’s Halloween Horror Nights clinched its second consecutive win for ‘Best Leisure Event’ at the Singapore Tourism Awards 2016. The theme park also scooped two Guinness World Records with the ‘Most people playing Monopoly at a single venue’ and the ‘Largest light bulb display in an indoor venue’ for its Universal Journey festive light display.
With the official launch of the Michelin Guide Singapore 2016, RWS became the single dining destination in Singapore to be awarded the most number of Michelin stars, receiving a total of seven coveted stars across four of its celebrity chef restaurants: the three-star Joël Robuchon Restaurant, two-star L’Atelier de Joël Robuchon, one-star Osia Steak and Seafood Grill, as well as the one-star Forest森. As part of its transformation into a premium lifestyle destination targeting Asia’s affluent, RWS ran four successful series of ‘Art at Curate’ at Asia’s first Michelin Chef showcase restaurant, CURATE, featuring different Michelin-starred chefs from around the world. RWS also launched a new upscale Italian restaurant, Fratelli – Trattoria • Pizzeria, helmed by three Michelin-starred chefs, brothers Enrico and Roberto Cerea, featuring signature family recipes of Northern Italy passed down through generations.