Sentosa unveiled the tagline - The State of Fun in May 2014, in a significant move aimed at positioning Singapore’s iconic resort destination as the capital of fun for everyone.
The campaign is created to refresh the popular island resort’s brand image and heighten its emotional connection with Singaporeans and foreign guests, as they come to the island to enjoy its many leisure offerings and build fun memories with their friends and families.
The brand tagline The State of Fun forms the basis for the island’s marketing communications, from the promotion of its attractions, events and programming to its service delivery style.
Considered by many as one of Asia’s most exclusive golf clubs with two award-winning courses, Sentosa Golf Club (SGC) is a brand synonymous with allure and prestige. As one of the most established golf clubs in Singapore, Sentosa Golf Club has some 1,500 members, many of whom are prominent personalities.
The grounds of the Sentosa Golf Club provide golfers with the spectacular view of Singapore’s skyline and port, with its unrivaled geographical position at the southern tip of Singapore. The Club manages two award-winning 18-holes, par-72 championship golf courses on the island - The Serapong, which is ranked 58th in the World’s 100 Greatest Golf Courses by Golf Digest, and The Tanjong. SGC hosts the SMBC Singapore Open, where international star players and world-class golf professionals from Asia, Europe and the USA descend on its championship greens to putt for the prize purse of Singapore’s national tournament It is also home to the HSBC Women’s World Championship, a marquee women’s golf event that has been dubbed as ‘Asia’s Major’.
The centerpiece of Singapore’s billion-dollar Master Plan for Sentosa Island, Sentosa Cove is the only integrated oceanfront-marina resort development and one of the most coveted luxurious residential properties in Asia which offers more than 2,500 bungalows, hillside mansions and upscale condominiums.
Its brand is sleek and minimalist, exuding the simplicity and elegance of this premier waterfront community while evoking the allure of renowned waterfront resorts around the world. Sentosa Cove Resort Management (SCRM) oversees the management of Sentosa Cove, which includes the ONE°15 Marina Club, W Singapore - Sentosa Cove and Quayside Isle, which offers a selection of specially-curated restaurants, dining concepts from established groups, and specialty retail stores.
Mount Faber Leisure is one of Singapore’s leading operators of a suite of leisure and lifestyle services, including attractions, guided tours, event venues, souvenir and lifestyle outlets as well as F&B concepts. The company’s portfolio of products and services include the Singapore Cable Car, Wings of Time, SkyHelix Sentosa, Sentosa Island Bus Tour, Gai Gai Tour, Mount Faber Peak, Arbora Hilltop Garden & Bistro, Arbora Café, Dusk Restaurant & Bar, Good Old Days Food Court & Western Grill, FUN Shop, Cable Car Gift Shop, and Faber Licence membership programme.
Spanning across the hilltop at Mount Faber and Sentosa Island, the brand’s offerings are linked by the Singapore Cable Car Sky Network of six stations on two main lines – the Mount Faber Line that connects mainland Singapore to the resort island of Sentosa, and the Sentosa Line that connects to the island’s western end at the Siloso Point.
The brand offers countless memorable experiences close to the hearts of its guests, offering a delightful escape on the prominent location at the hilltop of Mount Faber Park that spans across to the blue sea and sandy beaches, with sunshine and happiness radiating through the warm service of its friendly staff.
To find out more, please visit https://www.mountfaberleisure.com/.
SENTOSA and STATE OF FUN, amongst other marks, are registered trade marks of the Sentosa Development Corporation (“SDC”) in Singapore and various other countries. SDC’s trade marks may not be reproduced by any means or in any form whatsoever without written permission from SDC.