Sentosa unveiled the tagline - The State of Fun in May 2014, in a significant move aimed at positioning Singapore’s iconic resort destination as the capital of fun for everyone.
The campaign is created to refresh the popular island resort’s brand image and heighten its emotional connection with Singaporeans and foreign guests, as they come to the island to enjoy its many leisure offerings and build fun memories with their friends and families.
The brand tagline The State of Fun forms the basis for the island’s marketing communications, from the promotion of its attractions, events and programming to its service delivery style.
Considered by many as one of Asia’s most exclusive golf clubs with two award-winning courses, Sentosa Golf Club (SGC) is a brand synonymous with allure and prestige. As one of the most established golf clubs in Singapore, Sentosa Golf Club has some 1,500 members, many of whom are prominent personalities.
The grounds of the Sentosa Golf Club provide golfers with the spectacular view of Singapore’s skyline and port, with its unrivaled geographical position at the southern tip of Singapore. The Club manages two award-winning 18-holes, par-72 championship golf courses on the island - The Serapong, which is ranked 58th in the World’s 100 Greatest Golf Courses by Golf Digest, and The Tanjong. SGC hosts the SMBC Singapore Open, where international star players and world-class golf professionals from Asia, Europe and the USA descend on its championship greens to putt for the prize purse of Singapore’s national tournament It is also home to the HSBC Women’s World Championship, a marquee women’s golf event that has been dubbed as ‘Asia’s Major’.
One of the world’s most prestigious integrated oceanfront marina residential communities, Sentosa Cove is the centrepiece of Singapore’s billion-dollar Master Plan for Sentosa Island. As a cutting-edge waterfront development, Sentosa Cove has etched Singapore on the map of luxury marina living. Today, Sentosa Cove is one of the most coveted luxurious residential properties in Asia and offers Singapore’s only truly oceanfront residences with more than 2,500 villas, waterway bungalows, hillside mansions and upscale condominiums.
Its brand is sleek and minimalist, exuding the simplicity and elegance of this premier waterfront community while evoking the allure of renowned waterfront resorts around the world. Sentosa Cove Resort Management (SCRM) oversees the management of Sentosa Cove, which includes the ONE°15 Marina Club, W Singapore - Sentosa Cove and Quayside Isle, which offers a selection of specially-curated new-to-market restaurants, dining concepts from established groups, and specialty retail stores.
One Faber Group operates a suite of leisure and lifestyle services including attractions, guided tour experiences, the management of event venues, souvenirs and lifestyle merchandise as well as F&B operations. The company’s portfolio of products and services include the Singapore Cable Car, Wings of Time, Faber Peak Singapore, Spuds & Aprons, Dusk Restaurant & Bar, Good Old Days, Show Bites and Fun Shop.
Spanning across the hilltop at Mount Faber and Sentosa Island, One Faber Group’s products are linked by the Singapore Cable Car Sky Network of six stations on two main lines – the Mount Faber Line that connects mainland Singapore to the resort island of Sentosa, and the Sentosa Line that connects to the island’s western end at the Siloso Point.
This refreshed branding of Mount Faber Leisure Group stands for its commitment to create memorable experience for its guests, offering a delightful escape that spans from green hilltops to blue sea and sandy beach, with sunshine and happiness radiating through the warm service of its friendly staff.